Are you working together to meet the needs of your customer?
When you look at the words “Client” and “Customer,” you will also see the words “I” and “Us.” I love this as it shows that a sales relationship involves two parties; the seller and the buyer. To make a successful sale requires alignment of all parties. Both in the need and in the solution. This type of alignment takes “trust” which is formed by an open and honest relationship built on a foundation of integrity. This is how a relationship is formed and if built accordingly will eventually lead to a partnership – a partnership from which one sale becomes two, and then three and so on. At this point, the relationship is no longer about the sale but about the partnership. It is not easy, but just as in your personal life, it takes work. Are you willing to work to bring the “I” and the “Us” into the “Client”” and the “Customer?”