Today’s selling environment is extremely crowded and competitive, but most disturbing is that it is becoming much less personal. While we all agree that technology has allowed us to be in touch 24/7, it has also taken away one of the greatest and strongest parts of the selling process…the “Personalized Touch.” Without personalization we simply become a commodity much like the product we represent. In the world of commodity selling you can’t win, only price will win and that is not selling.
This time of year can easily be consumed with the “what-to-gives.” That feeling of nervousness which we are overcome by in attempting to decide how we will thank our best customers, and how we will show our gratitude for their loyalty throughout the year. We want to send the merriest of holiday gifts…but…what on Earth will it be?!